Technical SEO is a subset of on-page SEO that focuses on optimizing the technical aspects of your Website. This includes the base code and page structure that search engines need to crawl, index, and rank your pages.
A technically optimized site is important for two reasons: it makes your Website faster and easier for users and helps search engines understand your content better. Visit Website to learn more about technical SEO.
A web crawler is a search engine bot that travels through the website content, following links. It then renders, reads, and stores the page content in a massive database known as an index.
Crawlability is a crucial aspect of technical SEO as it ensures the bots can access and understand your site’s content. The algorithm will then index and categorize it based on its relevance to users’ queries.
Another major factor in determining crawlability is how your website structure is structured. This includes the use of breadcrumbs, categories, page tags and internal links.
A poor site structure could result in pages being difficult for the crawler to discover, which will cause indexability problems and lower your ranking on the SERPs. This is especially true if your Website features pages that are low in the hierarchy or aren’t linked to at all (orphaned pages).
Page speed is a key metric that impacts technical SEO, and it is also one of the biggest determinants of search rankings. In a world where users expect information in seconds, a website that loads slowly can be very frustrating.
Fortunately, there are tools available to help you check your Website’s loading speed. A popular one is Google’s PageSpeed Insights tool, which reports on several speed metrics.
For example, the Largest Contentful Paint (LCP) metric is measured in the first 2.5 seconds of a page’s loading and accounts for the largest items on the page.
If your LCP is too high, it may indicate that you’re loading too much JavaScript or CSS to the browser. By reducing the number of HTTP requests, you can improve your page’s overall speed.
TTFB, or Time To First Byte, is another important metric that can impact your site’s page speed. It is the amount of time it takes for a browser to receive the first byte of a response.
HTTP errors can be a big deal for your site and impact your technical SEO. They affect the queue in the Google indexing pipeline, the crawl rate of search engine bots and ultimately your SERP ranking.
The 404 Not Found error is one of the most common status codes you’ll see, and it means that a server hasn’t found a page matching the request. This can happen when the URL has been changed or deleted, and it’s important to fix this issue as soon as possible.
Meanwhile, the 403 Forbidden error tells us that the server found the page, but it is forbidden to access it for some reason. This usually happens when the page has been blocked from accessing a secure resource, such as a password-protected area of the site.
Finally, there’s the 500 Internal Server Error code, which indicates that a server is unable to complete a specific request at the moment. It’s rare that this will be a problem, but it’s worth a quick check to make sure everything is working properly.
Security is an important aspect of any online business. It entails protecting valuables like money, jewellery, documents, electronics and other items from unforseen threats.
Security measures are essential for preventing unauthorized access to user data, which can negatively impact SEO rankings. Additionally, Google takes website security seriously and may penalize websites that do not implement sufficient protections.
If your site is hacked, it can be detrimental to your technical SEO and the overall user experience. In addition, a malware attack can cause your site to be flagged by search engines as a malicious site.
To keep your Website secure, install SSL certificates and use a secure browser to block specific bots from accessing your site. These will help you keep your site safe and speedy. On-page SEO is an important component of any comprehensive SEO strategy, as it can have a significant impact on a website’s visibility and performance in search engine results. By focusing on optimizing individual pages for both users and search engines, website owners can improve their chances of attracting more traffic, generating more leads, and achieving their business goals.