Google AdWords is an advertising platform developed by Google, in which advertisers bid for placement on search results, product listings, service offers, or video clips. The cost of each click is generally determined by a formula using the cost per thousand impressions (CPM), bid amount, keyword popularity, current market share, and other factors. It may… Continue reading What Are Google AdWords?
The Digital Advertising Association is an organization that helps small businesses as well as big corporations in their advertising needs. Their goal is to help small businesses grow while providing advertising assistance to large corporations. They also do research and testing for other companies to improve the quality of their online advertising. Their resources are… Continue reading A Review Of The Digital Advertising Association